Georgia football controversially puts game highlights behind paywall

The Georgia Bulldogs took on Tennessee State this past weekend in Week 1 of the college football season, and they defeated them 63-3 to start the year off 1-0. Usually, fans watch highlights of a game on social media once it’s completed, as multiple schools will post them afterwards.

For Georgia, it’s no different. The Bulldogs posted highlights of their game on X, formerly known as Twitter, and with that, the link they provided was behind a paywall that cost $20 per month. There was a disclaimer on the tweet basically explaining that users who would like to view the highlight would have to pay for a monthly subscription.

It’s through Gloryglorygeorgia.com, which is a third-party site that has exclusive Bulldogs content at a premium. It’s been reported that some of the funds from the site go towards Georgia name, image and likeness funding.

Georgia fans weren’t happy about having to pay for highlights they had access to for free in previous seasons. Georgia fans spoke out against the move on social media.

“We are getting dragged for this,” one fan said. “Not a good look.”

In this new era of college sports, NIL is prevalent, so it makes sense as to why Georgia would want to build its base of fans contributing to NIL. Georgia will take on Western Kentucky on September 12th, and they may post highlights from that game to Glory Glory as well.

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This article originally appeared on UGA Wire: Georgia football controversially puts game highlights behind paywall