Why the Spurs are cutting the cord and heading to streaming platform DAZN
For decades, watching the Spurs on a nightly basis meant finding the right channel on the cable box.
Beginning with the upcoming season, following the exploits of Victor Wembanyama and Co. will instead mean finding the right app on your smart TVs, mobile devices, web browsers and game consoles.
Joining the growing migration away from regional sports networks, the Spurs on Wednesday announced a partnership with the international streaming service DAZN to distribute the bulk of the team’s locally televised broadcasts in 2026-27.
DAZN (pronounced da-zone) will stream every game on the Spurs’ schedule not exclusively selected for national broadcast – a total of 67 regular-season contests and all five preseason tilts.
“Partnering with DAZN gives Spurs fans an easy and innovative platform to follow Spurs game action and additional behind-the-scenes highlights,” said Frank Miceli, chief commercial officer at Spurs Sports & Entertainment. “We’re excited to work with DAZN to deliver an engaging viewer experience beginning with the 2026-27 season.”
The Spurs’ move to streaming comes as the traditional regional sports network model continues to unravel, reshaping how fans watch games – and how teams sell them.
FanDuel Sports held the Spurs’ local broadcast rights last season, replacing Bally Sports, which had replaced Fox Sports Southwest through a string of buyouts and rebrands.
Late in 2025, FanDuel’s parent company – Main Street Sports – began running out of cash, missing payments to nine Major League Baseball teams, who subsequently terminated their contracts with the company.
In April, Main Street informed remaining NBA and National Hockey League teams it would wind down operations at the completion of their seasons. That left 13 NBA teams looking for new local broadcast arrangements for 2026-27.
The Spurs filled that void with DAZN.
Headquartered in London, DAZN initially rose to prominence as a streaming leader for international sports, specializing in boxing, soccer, MMA and motorsports.
With the American local sports broadcasting business in the throes of a seismic shift, DAZN is positioning itself to capture a bigger piece of the market.
In addition to the Spurs, the Minnesota Timberwolves, Indiana Pacers and Cleveland Cavaliers have recently announced deals to partner with DAZN as their teams’ direct-to-consumer streaming home.
The New York Knicks, Brooklyn Nets and Washington Wizards have deals with DAZN to distribute their already existing in-house networks.
Calling the Spurs “an iconic sports brand with deep roots in their community,” DAZN Group chief executive officer Shay Segev said his company looks forward to the partnership.
“DAZN’s partnership with the Spurs is another important step in our strategy to build the leading entertainment destination for sports fans in the United States,” Segev said. “The Spurs share our commitment to innovation and fan engagement, and together we look forward to bringing Spurs basketball and premium team content to local fans.”
According to a news release announcing the deal, DAZN plans to deliver “live Spurs games alongside additional content, giving fans expanded access to pre- and post-game shows, highlights, behind-the-scenes storytelling and original programming that brings fans closer to the team.”
The Spurs will oversee and manage the full production of all games.
The DAZN deal moves most Spurs broadcasts off traditional cable, where viewership has steadily eroded as millions of consumers have cut the cord over the past decade.
The Spurs will still offer 22 games over-the-air through a still-to-be-determined local broadcast partner, the team says.
The team says DAZN will also distribute select programming from other clubs under Sports Sports & Entertainment umbrella, including San Antonio FC matches and NBA G League Austin Spurs games.
Think Netflix, but pick-and-pay: Spurs fans can subscribe to the team’s “channel” without buying the rest of DAZN’s lineup.
The subscription service is set to launch in the coming weeks and will be available throughout the Spurs’ home broadcast market, including full covering across Central, South and West Texas.
Once available, fans can try a free seven-day trial before choosing a subscription. A monthly pass will be available for a low price point of $19.99, with a season-pass running $119.99.
Those who become Official Spurs Fan Club members by Sept. 9 will be eligible for an exclusive discount.
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This article originally published at Why the Spurs are cutting the cord and heading to streaming platform DAZN.
